With a refined aesthetic and an authentic connection with her audience, Lucía has built a loyal community by sharing her approach to fashion, travel, and lifestyle. Her style, which blends timeless elegance with contemporary touches, has established her as a reference both online and beyond.
Her influence extends beyond the digital world—she has been featured in fashion publications and collaborated with brands like T.ba, solidifying her presence in the industry with a distinctive and versatile approach.
Constantly evolving, Lucía continues to explore new ways to inspire and connect with her audience, redefining her role in fashion and entrepreneurship with authenticity and creativity.
Sisley x Lucía Bárcena
Collaboration with Sisley Paris, a luxury maison renowned for blending skincare and makeup into one universe. An alliance that connects the brand’s vision with Lucía Bárcena’s contemporary elegance.
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Narciso Rodríguez x Lucía Bárcena
In collaboration with Lucía Bárcena, Narciso Rodriguez launched the For Her Intense campaign. An initiative that reinforces the fragrance’s identity and connects with an audience that sees in Lucía a contemporary expression of elegance and authenticity.
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Lucía Bárcena para Narciso Rodríguez For Her Intense
With Lucía Bárcena as the face, Narciso Rodriguez presents For Her Intense: a fragrance that embodies feminine duality and becomes part of the wearer’s identity.
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